WEBSITE AUDIT
Details:
CATEGORY / AREA: Google
Findings
I cannot see or detect Google Analytics on the Wix website at the moment.
Recommended Work
Create a Google Analytics tag for your website and install it directly into the source code so you can get tracking and data on traffic overtime.
Findings
You have excellent reviews and are very highly rated However I do not see these on your website and that could be beneficial for you.
Recommended Work
We should install a plugin that sources the Google reviews from your Google account and displays them within the about page and home page.
Findings
It is a good idea to have the services listed on your website as you have them right now Each of the individual service pages is a bit small and it doesn’t include text help you based on your location in concord.
Recommended Work
I would recommend creating service pages that have the appropriate content relevant to the service you’re providing Educating the clients on what that service may include or may not include as well as where you are based out of and what they can do to follow up whether that’s a phone call or scheduling an appointment with you immediately.
CATEGORY / AREA: Page Content And Imagery
Findings
A lot of the current images on the website seem to be stock photography or potentially a mix of that along with photo-shopped items. Although they are large and clear which is very positive They may not give clarity in terms of what your actual work looks like and what you’re capable of doing.
Recommended Work
I would recommend using license free images for areas of the site that are related to the service that you are displaying. I would also strongly recommend Photography that comes directly from in-house work. A good example is the images that you have on your google location listing for your shop these type of images draw clients in and set a really good expectation for what they’re going to receive.
Findings
The about page gives a general descripcion of your business but it doesn’t provide too much insight about you or your team.
Recommended Work
Many shy away from speaking about themselves or including imagery of themselves which is a normal human tendency. However adding a layer of transparency about your business and about you gives clients confidence to purchase from you. You can think about giving them a bit of background in terms of your work experience or adding small details that your team takes into account in every job, you don’t have to spill any company secrets or competitive information but you can find other ways to describe that you’re different from others in your same field of work.
Findings
The contact page at the moment contains relevant information that many would find useful. I believe the current formatting and order of the information particularly on desktops could use some organization.
Recommended Work
In order of priority I would have the phone number the directions a small contact form (with a reduced amount of fields) and your business hours Social media can be placed higher up and can be larger.
Findings
The blog page has blog posts which in my field of work is a really good sign. I’ll be very honest when I say that many do not have many posts on their blog almost whatsoever. That said the primary benefit of blogs is increasing your content footprint across your site.
Recommended Work
I would recommend including information about your location and services throughout your blog posts some can be educative but some can also be journalistic. For example if you have a project that you were particularly excited about or that created a new learning challenge for you You can describe how you managed To pull off a well executed project.
If you are taking video of these things then that opens a whole realm of possibility’s in terms of reach.
CATEGORY / AREA: Social Media
Findings
You have a very strong Instagram social media presence an you’re active in posting there. The Instagram links that you have on the site at the moment are very small and don’t draw enough attention.
Recommended Work
I would strongly recommend putting it front and center (For you Andrew instagram is working as a portfolio and an about page at the same time) and ensuring that all the information that you have about your business on Instagram makes it easy for people to get in touch with you for work and to go to and from your website.
Tiktok is similar in this regard.
Findings
Your social media handles differ slightly from your domain Which is a common limitation it could be someone already had that social media handle.
Recommended Work
It may not be a bad idea to include the social media handle as it is on the website. An additional consideration would be adding a small subline to Digital versions of the logo so it reads “Tunes NC” you could even have variants that describing that you are a Car Stereo & Tech Specialty Shop.