The objective at this stage is to delve into the core identity and values of the brand. Engaging in discussions with key stakeholders to understand the brand's mission, direction, and unique selling points. Additionally, research is conducted to identify competitors and target audience preferences. This stage lays the foundation for a logo that encapsulates the essence of the brand and resonates with its intended audience.

Insights gained in the discovery phase are turned into creative concepts. Brainstorming various visual elements, typography, and color schemes that align with the brand's personality. Exploring different design directions and sketching rough ideas. This step is about fostering creativity and generating a range of possibilities before narrowing down to a few strong concepts that can effectively communicate the brand's identity.

The selected concepts taken and refined into polished design options. Paying attention to details such as proportions, color balance, and scalability. Experimenting with different fonts, color palettes, and graphic elements to ensure the logo is versatile and effective across various platforms. Adjusting according to feedback from during this iterative process is necessary to fine-tune the design and align it closely with the brand's visual identity.

At this stage its time to take the chosen design and prepare it for implementation. Creating different versions of the logo for various use cases, considering both digital and print applications. Developing brand guidelines that specify the proper usage of the logo, including size variations, color codes, and clear space requirements. Ensuring a smooth handover of the final logo files to the client or relevant parties. This step concludes the process, delivering a cohesive and impactful visual identity that represents the brand consistently across all touch-points.